{"id":16,"date":"2026-09-09T10:46:09","date_gmt":"2026-09-09T10:46:09","guid":{"rendered":"https:\/\/ecommerceuxaudit.com\/blog\/?p=16"},"modified":"2026-09-23T10:02:24","modified_gmt":"2026-09-23T10:02:24","slug":"which-product-images-help-customers-decide","status":"publish","type":"post","link":"https:\/\/ecommerceuxaudit.com\/blog\/which-product-images-help-customers-decide\/","title":{"rendered":"Which product images help customers decide"},"content":{"rendered":"\n<div class=\"wp-block-group ai-summarization-summary is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Effective ecommerce product photography answers specific customer questions rather than simply looking attractive. Key practices include showing scale with reference objects, covering multiple angles to reveal true shape, providing close-up detail shots, using real human models for worn items, and maintaining consistent image quality throughout the gallery.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additional recommendations cover making all images easily discoverable through visible thumbnails rather than hidden carousels, incorporating customer-submitted photos alongside professional shots, and allocating more images to higher-value or complex products. The guidance suggests a ten-second self-check to verify galleries convey size, angles, detail, fit, and zoom quality before customers need to consult written descriptions.<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Good ecommerce product photography does more than look nice. A photo can be perfectly lit and still fail to sell, because it never answers the question the customer was actually asking: how big is this, what does the surface feel like, would it fit me, and what am I not being shown.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Customers use product images the way they would use their hands in a shop, checking size, texture, fit, and anything the seller might be leaving out of frame.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The gallery should answer those questions without sending the customer to the description, the spec table, or a guess.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Show scale before anything else<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An in-scale image, the product shown next to a hand, a person, or something of known size, is the fastest way to stop customers misjudging how big your product actually is. Written dimensions alone rarely do the job.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">People consistently try to work out size from photos before they read a spec sheet. Baymard&#8217;s usability testing backs this up: shoppers who do not get an in-scale image are more likely to misjudge the product and reject it for the wrong reason. (baymard.com)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Give this to almost everything, not just furniture. A candle, a phone case, a necklace: none of these have an obvious size from the product name alone, and all of them benefit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cover every angle that shows something new<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Five images beat two only if each one shows something different. Front, back, both sides, and the top or underside where it matters, that is the full set. A photo rotated fifteen degrees from the one before it does not count as a new angle. It is the same photo again.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Baymard&#8217;s benchmarking of top-selling products across major retailers found a lot of them stopping at three angles or fewer, which is enough to hide a product&#8217;s actual shape from a customer who never gets to see the back. (baymard.com)<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Angle<\/th><th>Customer question it answers<\/th><\/tr><\/thead><tbody><tr><td>Front<\/td><td>What does it look like head-on<\/td><\/tr><tr><td>Back<\/td><td>Is anything different on the reverse<\/td><\/tr><tr><td>Side<\/td><td>What is the depth or profile<\/td><\/tr><tr><td>Top \/ underside<\/td><td>What does the base or top look like<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Zoom in on the detail a customer would check by hand<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A close-up of stitching, a port layout, or a fabric weave replaces what a customer would otherwise check by running a finger over the real thing. That is what a feature callout image is for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A fair number of benchmarked sites skip this entirely and leave the job to the spec sheet instead. (baymard.com) That is a mistake, because someone scanning images rather than reading paragraphs walks straight past a feature they would have cared about if they had seen it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zoom has to hold up its end too. Enlarging a small file into a blur costs more trust than not offering zoom at all. Serve a genuine high-resolution version the moment someone starts pinching in, rather than stretching what is already on the page.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Put real people in the frame for anything worn<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mannequins and rendered models do not answer the question apparel and cosmetics shoppers are actually asking, which is: would this suit me? A real human body does, because it is the reference point people already use to judge fit and proportion in their own lives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Baymard found that most relevant sites still skip human models, and testing participants reacted badly when a mannequin or a render stood in for one. (baymard.com) Include one plain, unstyled shot too, not just the styled hero, so length and fit get judged honestly rather than through rolled sleeves and clever draping.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cosmetics need the same logic applied differently: show the product on skin, across a genuine range of tones, since the shopper is comparing the result to their own face, not estimating a size.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Keep every image at the same quality bar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One blurry image does more damage than a missing one. It sets an expectation of quality, then breaks it the second someone leans in to check a detail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Digitally generated or recoloured variant images carry the same risk. If a colourised version of a product looks noticeably flatter than the real photo sitting beside it, shoppers stop trusting both, not just the weaker one. Baymard&#8217;s benchmarking makes a related point: inconsistent image quality leaves customers doubting their own read of the product, and that doubt tends to show up later as an abandoned cart rather than a complaint. (baymard.com)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Test your own gallery the way a customer would. Zoom into the smallest detail shot at full zoom and check it still reads as a photograph, not a smear of pixels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Make sure customers can actually find every image<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An image nobody finds might as well not exist. Use real thumbnails, not a dot row or a &#8220;3 of 9&#8221; counter tucked in a corner. A thumbnail gives the customer a preview of what is behind it. A dot gives them nothing to go on.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do not hide thumbnails behind a &#8220;view more&#8221; link or manual carousel arrows. Most people never find images that are only reachable that way. (baymard.com) On mobile specifically, thumbnails also cause fewer accidental taps than dots or arrows, and nearly everyone reaches for a swipe gesture the moment it is available, so design for that instead of fighting it. (baymard.com)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If there is a product video or a 360\u00b0 view, it belongs in the same thumbnail row as the images, never off in a separate tab. Customers expect every visual to live in one place, and anything outside that expectation gets missed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Let customers add their own photos too<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An unretouched photo from a stranger carries more weight with some shoppers than the polished shot sitting above it, precisely because nobody paid to make it flattering. That is worth building into the gallery itself, not just tolerating in the reviews section.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let customers upload their own product photos alongside a review, and label them &#8220;Customer photo&#8221; so nobody confuses a phone snapshot with the brand&#8217;s own shoot. For cosmetics especially, this is often the cheapest way to cover skin tones a single paid shoot never got around to.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Spend more where the product is worth more<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Three to five images is the floor, not the target. Complex or highly visual categories, furniture, electronics, apparel, deserve five to fifteen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If shooting the whole catalogue to that standard is not realistic, prioritise deliberately instead of spreading effort evenly. Best-sellers and the lines your business actually depends on should get the fuller treatment first. Two generic cutout shots on an otherwise expensive item read as an afterthought, and shoppers notice the mismatch between price and effort even when they could not say exactly why.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Run a ten-second gallery check<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Open a product page on your phone and look at the gallery for ten seconds without reading a word of the description.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Can you tell roughly how big the product is?<\/li>\n\n\n\n<li>Have you seen the back, not just the front?<\/li>\n\n\n\n<li>Is there at least one close-up of a specific detail?<\/li>\n\n\n\n<li>If it is worn or used, have you seen it on a person?<\/li>\n\n\n\n<li>Does the zoomed-in image still look sharp?<\/li>\n\n\n\n<li>Are there images you nearly missed?<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">A &#8220;no&#8221; anywhere on that list means the gallery needs another photo, not another sentence of copy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ecommerce product photography does not need a big budget to work. It needs to answer the specific questions a customer would ask if the product were sitting in their hands. The same audit logic applies to how you show price and discounts, worth a look if you have not already.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Effective ecommerce product photography answers specific customer questions rather than simply looking attractive. Key practices include showing scale with reference objects, covering multiple angles\u2026<\/p>\n","protected":false},"author":1,"featured_media":35,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wpai_generated_summary":"Effective ecommerce product photography answers specific customer questions rather than simply looking attractive. Key practices include showing scale with reference objects, covering multiple angles to reveal true shape, providing close-up detail shots, using real human models for worn items, and maintaining consistent image quality throughout the gallery.\n\nAdditional recommendations cover making all images easily discoverable through visible thumbnails rather than hidden carousels, incorporating customer-submitted photos alongside professional shots, and allocating more images to higher-value or complex products. The guidance suggests a ten-second self-check to verify galleries convey size, angles, detail, fit, and zoom quality before customers need to consult written descriptions.","footnotes":""},"categories":[4],"tags":[],"class_list":["post-16","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-ux-guide"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Which product images help customers decide - Martin Kairys Ecommerce UX designer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ecommerceuxaudit.com\/blog\/which-product-images-help-customers-decide\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Which product images help customers decide - Martin Kairys Ecommerce UX designer\" \/>\n<meta property=\"og:description\" content=\"Effective ecommerce product photography answers specific customer questions rather than simply looking attractive. Key practices include showing scale with reference objects, covering multiple angles\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ecommerceuxaudit.com\/blog\/which-product-images-help-customers-decide\/\" \/>\n<meta property=\"og:site_name\" content=\"Martin Kairys Ecommerce UX designer\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-09T10:46:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-23T10:02:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ecommerceuxaudit.com\/blog\/wp-content\/uploads\/Which-Product-Images-Help-Customers-Decide.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1448\" \/>\n\t<meta property=\"og:image:height\" content=\"1086\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Martin Kairys\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Martin Kairys\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ecommerceuxaudit.com\\\/blog\\\/which-product-images-help-customers-decide\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ecommerceuxaudit.com\\\/blog\\\/which-product-images-help-customers-decide\\\/\"},\"author\":{\"name\":\"Martin Kairys\",\"@id\":\"https:\\\/\\\/ecommerceuxaudit.com\\\/blog\\\/#\\\/schema\\\/person\\\/b0386070b05db5de55c042c14d05278f\"},\"headline\":\"Which product images help customers decide\",\"datePublished\":\"2026-09-09T10:46:09+00:00\",\"dateModified\":\"2026-09-23T10:02:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ecommerceuxaudit.com\\\/blog\\\/which-product-images-help-customers-decide\\\/\"},\"wordCount\":1373,\"image\":{\"@id\":\"https:\\\/\\\/ecommerceuxaudit.com\\\/blog\\\/which-product-images-help-customers-decide\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ecommerceuxaudit.com\\\/blog\\\/wp-content\\\/uploads\\\/Which-Product-Images-Help-Customers-Decide.webp\",\"articleSection\":[\"Ecommerce UX guide\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ecommerceuxaudit.com\\\/blog\\\/which-product-images-help-customers-decide\\\/\",\"url\":\"https:\\\/\\\/ecommerceuxaudit.com\\\/blog\\\/which-product-images-help-customers-decide\\\/\",\"name\":\"Which product images help customers decide - Martin Kairys Ecommerce UX designer\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ecommerceuxaudit.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ecommerceuxaudit.com\\\/blog\\\/which-product-images-help-customers-decide\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ecommerceuxaudit.com\\\/blog\\\/which-product-images-help-customers-decide\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ecommerceuxaudit.com\\\/blog\\\/wp-content\\\/uploads\\\/Which-Product-Images-Help-Customers-Decide.webp\",\"datePublished\":\"2026-09-09T10:46:09+00:00\",\"dateModified\":\"2026-09-23T10:02:24+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ecommerceuxaudit.com\\\/blog\\\/#\\\/schema\\\/person\\\/b0386070b05db5de55c042c14d05278f\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ecommerceuxaudit.com\\\/blog\\\/which-product-images-help-customers-decide\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ecommerceuxaudit.com\\\/blog\\\/which-product-images-help-customers-decide\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/ecommerceuxaudit.com\\\/blog\\\/which-product-images-help-customers-decide\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ecommerceuxaudit.com\\\/blog\\\/wp-content\\\/uploads\\\/Which-Product-Images-Help-Customers-Decide.webp\",\"contentUrl\":\"https:\\\/\\\/ecommerceuxaudit.com\\\/blog\\\/wp-content\\\/uploads\\\/Which-Product-Images-Help-Customers-Decide.webp\",\"width\":1448,\"height\":1086,\"caption\":\"Which Product Images Help Customers Decide\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ecommerceuxaudit.com\\\/blog\\\/which-product-images-help-customers-decide\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ecommerceuxaudit.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Which product images help customers decide\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ecommerceuxaudit.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/ecommerceuxaudit.com\\\/blog\\\/\",\"name\":\"Martin Kairys Ecommerce UX designer\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ecommerceuxaudit.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ecommerceuxaudit.com\\\/blog\\\/#\\\/schema\\\/person\\\/b0386070b05db5de55c042c14d05278f\",\"name\":\"Martin Kairys\",\"sameAs\":[\"https:\\\/\\\/hellomartin.co.uk\"],\"url\":\"https:\\\/\\\/ecommerceuxaudit.com\\\/blog\\\/author\\\/hellomartink\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Which product images help customers decide - Martin Kairys Ecommerce UX designer","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ecommerceuxaudit.com\/blog\/which-product-images-help-customers-decide\/","og_locale":"en_GB","og_type":"article","og_title":"Which product images help customers decide - Martin Kairys Ecommerce UX designer","og_description":"Effective ecommerce product photography answers specific customer questions rather than simply looking attractive. Key practices include showing scale with reference objects, covering multiple angles\u2026","og_url":"https:\/\/ecommerceuxaudit.com\/blog\/which-product-images-help-customers-decide\/","og_site_name":"Martin Kairys Ecommerce UX designer","article_published_time":"2026-09-09T10:46:09+00:00","article_modified_time":"2026-09-23T10:02:24+00:00","og_image":[{"width":1448,"height":1086,"url":"https:\/\/ecommerceuxaudit.com\/blog\/wp-content\/uploads\/Which-Product-Images-Help-Customers-Decide.webp","type":"image\/webp"}],"author":"Martin Kairys","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Martin Kairys","Estimated reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ecommerceuxaudit.com\/blog\/which-product-images-help-customers-decide\/#article","isPartOf":{"@id":"https:\/\/ecommerceuxaudit.com\/blog\/which-product-images-help-customers-decide\/"},"author":{"name":"Martin Kairys","@id":"https:\/\/ecommerceuxaudit.com\/blog\/#\/schema\/person\/b0386070b05db5de55c042c14d05278f"},"headline":"Which product images help customers decide","datePublished":"2026-09-09T10:46:09+00:00","dateModified":"2026-09-23T10:02:24+00:00","mainEntityOfPage":{"@id":"https:\/\/ecommerceuxaudit.com\/blog\/which-product-images-help-customers-decide\/"},"wordCount":1373,"image":{"@id":"https:\/\/ecommerceuxaudit.com\/blog\/which-product-images-help-customers-decide\/#primaryimage"},"thumbnailUrl":"https:\/\/ecommerceuxaudit.com\/blog\/wp-content\/uploads\/Which-Product-Images-Help-Customers-Decide.webp","articleSection":["Ecommerce UX guide"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/ecommerceuxaudit.com\/blog\/which-product-images-help-customers-decide\/","url":"https:\/\/ecommerceuxaudit.com\/blog\/which-product-images-help-customers-decide\/","name":"Which product images help customers decide - Martin Kairys Ecommerce UX designer","isPartOf":{"@id":"https:\/\/ecommerceuxaudit.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ecommerceuxaudit.com\/blog\/which-product-images-help-customers-decide\/#primaryimage"},"image":{"@id":"https:\/\/ecommerceuxaudit.com\/blog\/which-product-images-help-customers-decide\/#primaryimage"},"thumbnailUrl":"https:\/\/ecommerceuxaudit.com\/blog\/wp-content\/uploads\/Which-Product-Images-Help-Customers-Decide.webp","datePublished":"2026-09-09T10:46:09+00:00","dateModified":"2026-09-23T10:02:24+00:00","author":{"@id":"https:\/\/ecommerceuxaudit.com\/blog\/#\/schema\/person\/b0386070b05db5de55c042c14d05278f"},"breadcrumb":{"@id":"https:\/\/ecommerceuxaudit.com\/blog\/which-product-images-help-customers-decide\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ecommerceuxaudit.com\/blog\/which-product-images-help-customers-decide\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/ecommerceuxaudit.com\/blog\/which-product-images-help-customers-decide\/#primaryimage","url":"https:\/\/ecommerceuxaudit.com\/blog\/wp-content\/uploads\/Which-Product-Images-Help-Customers-Decide.webp","contentUrl":"https:\/\/ecommerceuxaudit.com\/blog\/wp-content\/uploads\/Which-Product-Images-Help-Customers-Decide.webp","width":1448,"height":1086,"caption":"Which Product Images Help Customers Decide"},{"@type":"BreadcrumbList","@id":"https:\/\/ecommerceuxaudit.com\/blog\/which-product-images-help-customers-decide\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ecommerceuxaudit.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Which product images help customers decide"}]},{"@type":"WebSite","@id":"https:\/\/ecommerceuxaudit.com\/blog\/#website","url":"https:\/\/ecommerceuxaudit.com\/blog\/","name":"Martin Kairys Ecommerce UX designer","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ecommerceuxaudit.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/ecommerceuxaudit.com\/blog\/#\/schema\/person\/b0386070b05db5de55c042c14d05278f","name":"Martin Kairys","sameAs":["https:\/\/hellomartin.co.uk"],"url":"https:\/\/ecommerceuxaudit.com\/blog\/author\/hellomartink\/"}]}},"_links":{"self":[{"href":"https:\/\/ecommerceuxaudit.com\/blog\/wp-json\/wp\/v2\/posts\/16","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecommerceuxaudit.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecommerceuxaudit.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecommerceuxaudit.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ecommerceuxaudit.com\/blog\/wp-json\/wp\/v2\/comments?post=16"}],"version-history":[{"count":4,"href":"https:\/\/ecommerceuxaudit.com\/blog\/wp-json\/wp\/v2\/posts\/16\/revisions"}],"predecessor-version":[{"id":67,"href":"https:\/\/ecommerceuxaudit.com\/blog\/wp-json\/wp\/v2\/posts\/16\/revisions\/67"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecommerceuxaudit.com\/blog\/wp-json\/wp\/v2\/media\/35"}],"wp:attachment":[{"href":"https:\/\/ecommerceuxaudit.com\/blog\/wp-json\/wp\/v2\/media?parent=16"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecommerceuxaudit.com\/blog\/wp-json\/wp\/v2\/categories?post=16"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecommerceuxaudit.com\/blog\/wp-json\/wp\/v2\/tags?post=16"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}