2022 – present
Paysend
Senior Product Designer. I design international money-transfer journeys, payment-method integrations, KYC processes and market-specific UX solutions.
About me
I help create ecommerce stores that are easier to buy from
I’m Martin Kairys, a UX and UI designer. I’ve spent more than 15 years designing websites, ecommerce stores and digital products. Today I help businesses understand what makes shopping difficult and how to improve it.
Martin Kairys
I look at your store through a customer’s eyes
Can customers tell products apart? Is delivery pricing easy to find? Is there enough information to make a decision? These are the questions I ask when reviewing a store. Small details shape the buying experience and whether people want to return.
I started in website and ecommerce design, then moved on to digital products for companies including Paysend, TransferGo and Skrill. Designing registration, payment and money-transfer journeys taught me to pay close attention to clarity and trust. Both matter just as much when people buy online.
When I recommend a change, I explain the problem it solves and consider your platform and budget. I carry out the reviews and design work myself, so you can discuss every decision directly with me.
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Experience
Where I’ve worked and what I’ve designed
I’ve worked on products for customers in different countries, alongside developers, analysts and commercial teams. That experience helps me balance what customers need with what the business and technology can support.
2021–2022
Semble
Senior Product Designer. I worked on a healthcare platform redesign, self-service registration, design systems and accessibility improvements.
2020–2021
Oxygen
Lead Product Designer. I designed the UX and UI for a telemedicine product, built prototypes and created a shared design system for mobile and web.
2017–2020
TransferGo
Design Guild Lead. I led product design direction, built a design library and improved international transfer journeys using research and A/B testing.
2015–2017
Skrill, LuLu Money and Lebara
I designed international transfer, mobile wallet and payment experiences for web and mobile platforms.
2008–2015
Web and ecommerce projects
Websites, ecommerce stores, email campaigns and digital products for clients in Lithuania and the United Kingdom.
Knowledge and certifications
Methods behind my work
Certified UX professional
Reviews informed by documented ecommerce UX research and established principles.
Analytics and User Experience
Using analytics data to identify UX problems and opportunities.
Human Factors & Usability Engineering
Applying human behaviour, usability and interaction principles to design.
Editorial approach
How I prepare the articles
Articles published on Ecommerce UX Audit are researched, reviewed and edited by me. I base recommendations on hands-on design experience, store evidence and established usability research rather than presenting general advice as a universal rule.
I may use AI tools to help organise notes or prepare an early draft. I check the recommendations, examples and cited sources before publication, and I update an article when the guidance materially changes.
Next step
Let’s discuss your ecommerce store
Tell me briefly what you would like to improve. I’ll recommend the most suitable service and explain what happens next.