Ecommerce UX design and optimisation
I find and fix the problems that make products harder to buy. From UX reviews and key page redesigns to campaign design, email, conversion tracking and accessibility.
Experience working with
Core services
The UX review shows what is making buying difficult and what to fix first. Choose the redesign and you’ll also receive new designs for three key store pages.
01 · Diagnosis
I assess how easily customers can find, choose and add products to their cart. You’ll receive specific findings and practical recommendations.
Price£549
Learn more about the UX reviewDelivered within 5 working days.
02 · Solution
I redesign the category, product and cart pages so customers can choose products and continue buying more easily. You’ll receive designs ready to hand to your developer.
Price£790
Learn more about the redesignDelivered within 8 working days.
Other services
I design emails that introduce products and offers or remind customers about an abandoned cart. I can also build them in Klaviyo, Omnisend, Mailchimp or another platform.
View service →I fix purchase and key-action tracking in GA4, Google Ads and Meta Pixel, so you can see which campaigns bring in customers and revenue.
View service →I check what prevents disabled customers from using your store. You’ll receive a list of issues, practical fixes and clear priorities.
View service →Recent work
“I had lots of ideas but didn’t know how to bring them together in the store. Martin helped me focus on what mattered, and the result was exactly what I had hoped for.”
“Martin spotted issues we had become used to. He explained what was worth changing and why, and made it easy to agree the next steps and move forward.”
“We have a large product range, so presenting it clearly was important. Martin showed us how to organise it and help customers choose — things we had not considered ourselves.”
“I wanted a warm, welcoming store that reflected what I create. Martin understood the idea and brought it to life. I’m now proud to send customers the link.”
A clear process
Before work begins, I’ll confirm the scope, price and delivery date. You’ll know exactly what you’ll receive and when you can plan the next stage.
You send me your store URL and explain what you would like to improve. If you are unsure where to start, I’ll help you choose the right service.
I review how customers choose products and use the cart. I prepare recommendations, or new desktop and mobile page designs if you choose the redesign package.
You’ll receive the UX review within 5 working days or the redesign within 8. Designs are delivered in a Figma file ready for your developer.
Why work with me
I’m Martin Kairys, a product designer with more than 15 years of experience. I use that experience to identify what makes buying difficult in your store and what is worth changing.
Customer testimonials answer a question no product description can. Did this actually work for someone…
Read article →Faceted search, the filter sidebar sitting on almost every category page, exists to do one job…
Read article →Mobile ecommerce conversion lags behind desktop due to several distinct, often overlooked issues rather than…
Read article →About seven in ten online shopping carts get abandoned before checkout, and Baymard's research puts the…
Read article →Good ecommerce product photography does more than look nice. A photo can be perfectly lit and still fail to sell…
Read article →Customers should quickly understand what they will pay, what they save and whether the offer is worthwhile.
Read article →
