Purchases are missing or duplicated
Orders exist in the store but are missing from your reports, or a single purchase is recorded more than once.
Ecommerce conversion tracking setup
I’ll review your GA4, Google Tag Manager, Google Ads and Meta Pixel setup, fix the agreed ecommerce events, order value and currency tracking, and test that the data reaches each platform correctly.
- Price
- From £490
- Delivery
- Agreed before work begins
I’ll review the current setup first, then confirm the scope, price and delivery date before making changes.
Review of the current setup
Purchase value and currency tracking
GA4, Google Ads and Meta Pixel
Testing after the changesWhen to review your tracking
When you cannot trust your sales data
I’ll check how store actions are sent to your analytics and advertising platforms, identify missing data and find duplicate purchase events.
You cannot see the true order value
A purchase is recorded without its value or currency, making it difficult to see how much revenue advertising generated.
You cannot see where customers drop out
Product view, add-to-cart or checkout-start events are missing, so you only see part of the buying journey.
Exactly what you get
Tested purchase-event and value tracking
I’ll review the current configuration, fix the agreed events and run test journeys. You’ll receive a summary of the changes made.
- Current configuration reviewI’ll review the analytics and advertising platforms you use and how events are sent to them.
- Buying-journey eventsI’ll check product view, add-to-cart, checkout-start and purchase events. We’ll agree the exact event list beforehand.
- GA4 and Google Tag ManagerI’ll fix the agreed events and parameters sent to GA4.
- Google Ads conversionsI’ll check purchase reporting in Google Ads and correct any configuration errors.
- Meta Pixel eventsI’ll check the agreed ecommerce events and parameters sent to Meta.
- Purchase value and final testingI’ll verify order value, currency and event deduplication, then test the buying journey after the changes.
Recent work
Ecommerce stores I’ve worked with
“I had lots of ideas but didn’t know how to bring them together in the store. Martin helped me focus on what mattered, and the result was exactly what I had hoped for.”
“Martin spotted issues we had become used to. He explained what was worth changing and why, and made it easy to agree the next steps and move forward.”
“We have a large product range, so presenting it clearly was important. Martin showed us how to organise it and help customers choose — things we had not considered ourselves.”
“I wanted a warm, welcoming store that reflected what I create. Martin understood the idea and brought it to life. I’m now proud to send customers the link.”
Working directly with me
Why work directly with me
I’ll review the setup, make the agreed changes and test the result myself. I’ll explain what was fixed and what you should now see in your reports.
Working with an agency can mean
- Route questions through a project manager
- Work with several different specialists
- Wait for a custom quote
- Fit around the team’s availability
- Buy a broader package than you need
Working directly with me
- You discuss tracking directly with me
- I review, fix and test the tracking myself
- Prices start at £490, with scope agreed upfront
- We agree the delivery date before starting
- You pay for tracking setup, not ongoing ad management
Trusted by teams at:
Frequently asked questions
Before fixing your conversion tracking
How much will the tracking setup cost?
Prices start at £490. I’ll confirm the final amount after reviewing your platform, current setup and the systems that need work.
Which platforms does the service cover?
GA4, Google Tag Manager, Google Ads conversions and Meta Pixel. Before starting, we’ll confirm which platforms and events you need.
Will purchase value be tracked?
Yes. The agreed scope will include checking and fixing purchase value and currency tracking.
What will you need before starting?
I’ll need your store URL and access to the relevant analytics, tag management and advertising accounts. I’ll specify the access required after reviewing the task.
How will you test that tracking works?
I’ll run test buying journeys and verify that the agreed events, parameters, order value and currency reach the correct platforms.
How long will the work take?
We’ll agree the timing after reviewing the current setup. It depends on the changes required and when access is available.
Will you also manage the advertising?
This service covers conversion tracking review and technical setup. Advertising budgets and campaign management are not included.
Let’s discuss your conversion tracking
Let’s check what data your platforms receive
Send your store URL, list the platforms you use and describe the issue you have noticed. I’ll assess the work and confirm the price and timing.
hellomartink@gmail.com