Ecommerce UX articles
Clear, evidence-led advice for improving product discovery, product pages, carts, checkout and conversion tracking.
Ecommerce UX guide
Mobile ecommerce conversion lags behind desktop due to several distinct, often overlooked issues rather than one single cause. Key factors include site speed measured through Core Web Vitals (LCP, INP, CLS), appropriately…
Testimonials
Customer testimonials build ecommerce trust because they come from buyers rather than sellers, with research showing displayed reviews substantially increase purchase likelihood and conversions, especially for higher-priced items. Effective testimonials are specific…
Ecommerce UX guide
Displaying specific delivery dates rather than vague shipping speeds (such as "Standard" or "Express") reduces customer hesitation, according to research from Baymard. This information should appear on the product page, near the…
Ecommerce UX guide
The content addresses why shoppers abandon online carts, citing research showing that late-appearing costs, forced account creation, and vague delivery estimates are leading fixable causes. It argues that carts should display final…
Ecommerce UX guide
Faceted search filters exist to help shoppers narrow large product lists quickly, but many ecommerce sites implement them poorly, contributing to abandonment. Common shortcomings include generic filter sets that miss category-specific attributes,…
Ecommerce UX guide
Effective ecommerce product photography answers specific customer questions rather than simply looking attractive. Key practices include showing scale with reference objects, covering multiple angles to reveal true shape, providing close-up detail shots,…
Ecommerce UX guide
Product videos and 360° views should only be used when they reveal something static images cannot, such as motion, mechanisms, or fit. Research cited shows many shoppers skip video entirely, so placement,…
Ecommerce UX guide
Customers should quickly understand what they will pay, what they save and whether the offer is worthwhile.
