Why this matters
Mobile optimisation is not simply making the desktop layout narrower. Customers have less space, use touch controls and may be shopping with a slower connection or frequent interruptions.
Prioritise these areas
- Keep navigation and product discovery clear without overcrowding the header.
- Use readable content and touch targets that do not require precision.
- Make product options and buying actions easy to review and change.
- Reduce unnecessary scripts, oversized media and layout movement.
How to review it
Test the journey with realistic products and tasks rather than reviewing an ideal screen in isolation. Include mobile and desktop, unavailable options, validation errors and the less common cases that often reveal where a template breaks down.
Use analytics to identify where behaviour changes, then review the interface to understand what may be creating uncertainty or unnecessary effort.
A practical next step
Keep the review grounded in your store
Measure mobile behaviour separately from desktop. A combined conversion rate can hide problems that affect the majority of visits.
Use this guide as a starting point, then test the recommendations with real products, customers and analytics data. Platform defaults and general benchmarks cannot replace evidence from your own buying journey.