Why this matters
A migration can improve operations while quietly damaging search visibility, analytics or familiar buying journeys. Treat it as a customer and data migration, not only a technical launch.
Protect the essentials
- Map important old URLs to relevant new destinations with permanent redirects.
- Preserve product data, metadata, structured data and canonical URLs.
- Test analytics, consent, payments, delivery rules and transactional emails.
- Review category, product, cart and account journeys on desktop and mobile.
How to review it
Test the journey with realistic products and tasks rather than reviewing an ideal screen in isolation. Include mobile and desktop, unavailable options, validation errors and the less common cases that often reveal where a template breaks down.
Use analytics to identify where behaviour changes, then review the interface to understand what may be creating uncertainty or unnecessary effort.
A practical next step
Keep the review grounded in your store
Create a launch checklist with owners and evidence for every critical item. Recheck real orders and crawl errors after the new store is live.
Use this guide as a starting point, then test the recommendations with real products, customers and analytics data. Platform defaults and general benchmarks cannot replace evidence from your own buying journey.